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Stress Isn’t Just a Feeling. It’s a Faulty Brain Circuit.
Stress doesn’t just weigh on your mind, it reshapes your nervous system. It traps your brain in survival mode.
That’s why you lose clarity. Focus. Control. Resilience.
Left unchecked, this same circuit drives burnout. It fuels anxiety. It disrupts your sleep.
Reboot Your Brain. Reclaim Control.
SONA helps reduce stress and rewire the deep patterns that hold you back, by delivering the right stimulation, at the right time, tailored to you.
By pairing vagus nerve stimulation with your body’s own rhythms, your breath and your heart rate, SONA personalises every session to match what your nervous system needs in that moment.
This is more than stress relief. It’s stress recovery. Designed to repair the circuits stress has rewired and help your brain return to balance.
Read More About the Science
SONA
The future of vagus nerve stimulation.
SONA is the world’s first truly personalised, AI-powered vagus nerve stimulator, built by neuroscientists to help you take control of your nervous system and get long-lasting results.
In just 10 minutes a day, it reads your biometric signals and delivers a tailored stimulation protocol - not a one-size-fits-all dose. The more you use SONA, the smarter it gets - with free software upgrades that enhance your results over time.
Launch Edition – only 500 devices available
Backed by science. Built for results. Designed to last.
Our Launch Edition Includes
- SONA Device
- Lifetime access to the companion SONA App – no monthly subscription (will be £25/month)
- Personalised protocol matched to your goals + biology
- Real-time HRV feedback to track what’s working
- Audio & breath pairing library for deeper calm
- 30-day money-back guarantee
- 1-year no-questions-asked warranty
Launch Edition-Only Personal Support
- 1:1 onboarding call with our team to get you started
- Weekly check-ins by WhatsApp or email
- Concierge support throughout your journey
- Progress reviews and evolving recommendations based on your experience
Founders Perks
- Lifetime access to exclusive protocol drops
- Invite-only Inner Circle community
- Priority access to research trials + future upgrades
Safety & Certification
- CE Mark (Medical Device Class IIa – in progress)
- Fully compliant with UKCA regulations
- Bluetooth 5.2 certified
- Rechargeable, RoHS compliant, and skin-safe materials
- Clinical evaluation underway in NHS-supported trials
- Developed with safety, precision, and performance in mind
Fix What’s Been Holding You Back
82% report better focus, calm, or sleep within 10 minutes
Average HRV increase of 23% after 10 sessions
Faster recovery, deeper sleep, more control
How it works
Your Nervous System. Upgraded.
1. Put It On
SONA sits around your ear, & collects heart and respiration data, whilst stimulating the vagus nerve
2. Personalise Your Protocol
Pick the protocol that matches your goal, from rapid recovery to deep focus, or design your own
3. Connects to Your World
Pair SONA with soundscapes, music, respiration or beats to amplify effect.
4. Track, Learn, Refine
SONA learns how your nervous system responds and adapting stimulation to match
Engineered for Brains on the Line
Whether you’re in the boardroom, on the track, or scaling your next big idea, SONA boosts your nervous system’s resilience and helps you operate at your absolute best.
Created by People Who Lived It.
We built SONA because we were done watching brilliant people burn out. Stress isn’t a flaw in mindset, it’s a failure in regulation. So we fixed the circuit.
Meet the Team
Jane Ollis - CEO & Founder
Jane is a medical biochemist & environmental scientist by training, curious about how science & technology can help us shape tomorrow's world.
From interning at NASA to sitting on and advising boards of global companies, charities and government bodies, she is also an alumni of Sydney's social leadership programme, a business fellow of Oxford University and respected Non-Executive Director in the healthcare and renewable energy sectors.
She has experienced the rollercoaster of life as a mother, carer and business leader and knows what it takes to be resilient in tough situations, the power of loving kindness and the boost that a smile and a laugh gives us all.
As a speaker and influencer she shares the wonders of how our brains work, how to use stress to enable us to step up and into life's challenges and stop chronic stress that makes us sick, so we can focus on bringing our best to life, every day.
Dr Tony Steffert - CSO & Co-Founder
Tony is a well respected neuroscientist who has specialised in the workings of our brains and how we can use simple feedback tools, games and direct stimulation, to reduce stress and treat symptoms of disease and mental illness.
His background in design engineering & brain measurement has led him to work on a range of research projects at Imperial College & Goldsmiths in London. His area of special interest is the link between dyslexia, creativity and using virtual reality in neurofeedback (teaching people to consciously control their brain waves). He is a member of the Society of Applied Neuroscience and International Society for Neuronal Regulation and the Society of Applied Neuroscience.
Eliot Frazier - CPTO
Eliot is a researcher and technical leader in the AI space, with five years of industry experience. He specialises in designing NLP and network-based models. He has also grown a business from 30 staff to 450+ globally & built algorithms that have formed stand-alone tools, platform ML functionalities, and intelligence-based improvements to underlying data engineering pipelines.
Peter Bonham - Director of Engineering
Technical leader and innovator with an extensive track record in embedded systems, medical devices, and systems engineering.
Dr Amir Konigsberg - Chairman
Amir is a serial entrepreneur and global executive active in the AI, Autonomy, and tech space. He has founded and led 3 technology-driven startups to become global businesses and brings extensive experience in technology and business strategy, venture capital, M&A, partnerships, company formation, and expansion.
He has held leadership roles at Google and General Motors. Amir was a founding director of Israel Brain Technologies, an organization founded under the auspices of former Israeli President Shimon Peres. He is the author of 15 US patents and holds a PhD in Rationality and Decision Making from the Hebrew University and Princeton University. In 2017 Amir was voted as one of Israel’s 40 under 40 innovators by Globes, Israel’s leading financial and business publication.
SONA Clinical Advisory Team
Professor David Wilkinson
Pro Vice Chancellor (Academic Workforce) Director of Parkinson’s Centre for Integrated Therapy (PCIT)Professor of Psychology.
Professor Wilkinson obtained postgraduate degrees in experimental psychology and neurological science from the University of Kent and University College London respectively, before completing post-doctoral fellowships at the University of Oxford and Harvard Medical School, USA. Since moving back to the University of Kent in 2005, he has worked with clinical and commercial collaborators to gain regulatory clearance for caloric vestibular stimulation in the management of episodic migraine and Parkinson’s disease. He has also conducted early phase trials to investigate the efficacy, safety and mechanistic bases of both caloric and galvanic vestibular stimulation in acquired and traumatic brain injury. More widely, he has helped pioneer our understanding of how the human balance system, in both health and disease, interacts with cognition and emotion. He is a former director of the Research Design Service at the National Institute for Health Research, and currently sits on the Parkinson’s UK College of Experts. He also has honorary investigator status at East Kent Hospitals University Foundation Trust, UK, and at the Translational Research National Centre for TBI & Stress Disorders Centre at the Veterans Administration Hospital, Boston Healthcare System, USA.
Professor Rahul Kanegoankar
Kenny is the Professor of Medical Innovation at Canterbury Christ Church University, Programme Director for the MCh Otorhinolaryngology, Consultant ENT Surgeon and Innovation Lead within the Kent Surrey Sussex Clinical Research Network. He has been instrumental in guiding MindSpire on the role of the vagal nerve and auricular stimulation from the outer ear.
Professor Richard Gevirtz
Richard is a world leading expert in HRV biofeedback. As Distinguished Professor of Psychology at Alliant International University in San Diego he has led multiple world wide studies into the physiological mechanisms and the clinical benefits. Alongside he runs his own clinic and is supporting MindSpire's mission to reach a wider audience who can benefit from the simplicity of using breathing to reduce stress whilst optimising brain performance.
