Most people today live in a chronic state of stress - overactivated, overstimulated, and disconnected from their natural rhythms.

This constant sympathetic dominance erodes sleep, focus, mood, and recovery. Over time, it disrupts the body’s natural ability to self-regulate, a condition known as autonomic imbalance.

Sona exists to retrain and restore healthy autonomic balance in the nervous system - empowering individuals to operate from calm, not fight-or-flight.

Over time, we aim to make adaptive neurostimulation a mainstream tool in preventive and performance medicine, bridging wellness, health tech, and neuroscience.

The Next Frontier: Adaptive, Closed-Loop Recovery

Why SONA is different

Most existing solutions for stress and recovery - from meditation apps to wearables - help track or manage stress, but they don’t retrain the underlying nervous system. And while non-invasive vagus nerve stimulators have emerged, most apply a static, one-size-fits-all protocol, ignoring how individual physiology changes from day to day.

Sona is the first system built to learn about you.

It continuously measures your body’s responses using heart rate variability (HRV) and respiration rate, and adapts stimulation in real time.The result is closed-loop, AI-driven vagus nerve stimulation that evolves with your nervous system, guiding it back toward balance and resilience.

Read More About the Science

Meet the Team

Behind Sona is a multidisciplinary team of engineers, neuroscientists, and clinicians united by a single goal - to make precision neurostimulation accessible beyond the lab.

Management

Jane Ollis

CEO

Medical biochemist and environmental scientist with a career spanning NASA, Oxford, and the NHS

Eliot Frazier

Chief Product and Technology Officer

Astrophysicist and AI researcher who scaled Cognism to $100M ARR and led global AI initiatives at AI for Good.

Tony Steffert

Chief Science Officer

Neuroscientist and engineer with research at Imperial College and Goldsmiths, specialising in neurofeedback and brain–computer interfaces.

Pete Bonham

Chief Engineer

Seasoned technical leader in embedded systems and medical devices, with expertise across audio, healthcare, and industrial innovation.

Valentina Acosta

Head of Operations

Operations leader with experience across international organisations, scale-ups and start-ups.

Advisors

Amir Konigsberg

Chairman

Seasoned entrepreneur with multiple successful tech exits, including ventures scaled from concept to international acquisition

Kevin Dewald

Science Advisor

Former Neuralink engineer and open-source pioneer, known for developing widely adopted neurotechnology frameworks.

Professor Richard Gevirtz

Science Advisor

Distinguished psychology professor and global leader in heart-rate variability biofeedback for stress and pain treatment.

Professor David Wilkinson

Science Advisor

Cognitive neuroscientist at the University of Kent, with Oxford and Harvard fellowships and clinical trials in brain stimulation.

Professor Rahul Kanegaonkar

Science Advisor

Consultant ENT surgeon and professor of medical innovation, specialising in hearing, tinnitus, and balance disorders.

Sam Lowden

Growth Advisor

Health-tech operator with leadership experience at Babylon Health and Flow Neuroscience, where as Chief Growth Officer he built the commercial engine that drove millions in annual revenue

Ramy Elnagar

Growth Advisor

Co-founder of WhiteMirror, a wellness innovation studio blending design and technology to create restorative environments. Keynote speaker in immersive wellness

Jackie Naghten

Growth Advisor

Retail and brand strategist with senior leadership experience at Marks & Spencer, Topman, Arcadia, and Debenhams.

In just ~10 minutes a day, SONA reads biometric signals and delivers a tailored stimulation protocol that improves sleep and reduces stress

Preorder now